---
title: "AI Basics: What You Need to Know"
description: Understand AI basics, including common terms, how AI differs from automation, and how to benefit from AI.
image: https://mktg.verse.ai/hubfs/ai%20basics%20guide%20lp%20image.png
---

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# AI Basics: What You Need to Know

![AI Basics Image](https://mktg.verse.ai/hs-fs/hubfs/ai%20basics%20guide%20lp%20image.png?width=2000&height=1046&name=ai%20basics%20guide%20lp%20image.png "AI Basics Image")

## The professional's basic guide to AI

Today’s companies must start benefiting from AI, or risk falling behind their competition. 

However, it’s vital to start with a foundational understanding of what AI is, related mechanisms, common uses, and associated risks. 

This ebook covers AI concepts that the modern professional should know, including:

- The difference between AI and automation
- Machine learning
- Generative AI
- Conversational AI

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